Brown Paper Bag

The best of what to eat/shop/do in your city. Secret scouters of cool bring you Mumbai, Delhi, Bangalore and New York in a brown paper bag.


Established over 9 years ago, Brown Paper Bag has been the weekly little black book of recommendations for the most successful and wealthy demographics of Mumbai, Delhi, Bangalore and New York.

Started as a personal blog, the site boasts a global readership spanning everything from food to travel. They were in desperate need of maintenance and on-going to development to help manage their vast archive of over 15,000 articles.

The system is a state-of-the-art CMS that allows them to publish content separately to four city-local sites. With a capability to support high-level searches, tagging and multiple forms of media, the system has enormous room to grow. It also supports a dynamic calendar view that's capable of being linked to internal pages, third party widgets and sponsor sites.

The system has a caching engine that allows image optimization and dynamic sizing techniques with static caching to handle traffic spikes.

With a demographic that spans from early 20s to those in their 50s, the site's been built to retain its usability on all devices that can be click, touched or slid on.

When we're not handling meta edits for BPB, we're helping them run their annual Coup Card subscriptions through a dynamic microsite.