Native thread is the first of its kind in the South African market; a completely bespoke online customizable shirt tailoring tool. Blending modern technology with traditional contemporary design to seamlessly create one of kind pieces that are as distinct as the individual who wears them.
We built an ecommerce site that utilizes our 3D rendering engine to create an out-of-this-world shopping experience for creating the perfect dress shirt. And when we say 3D, it's 360° 3D!
The customization tool supports over a million permutations and is as usable on a phone as it is on a desktop or a tablet. The rendering engine is optimized for high performance and renders photo-realistic customizations at all internet speeds.
The shirt wouldn't be perfect without a fit to match; the system supports a highly intuitive measurements UI that allows buying a custom-fit or something that's fitted in-sync with off-the-rack clothing.