We were tasked with overhauling their virtual identity to bring it in-sync with their cutting-edge innovations in various industries while maintaining their rich and long history.
The result? A crisp overhaul that not only showcases the conglomerate's deep roots but also highlights how they blow the competition out of the water.
Capable of supporting the conglomerate's multi-industry portfolio, the systems allows the creation of sister companies and campaign microsites.
It also supports a dynamic video library and a newsletter system capable of handling complex media and being usable on phones/tablets for high readability.
Caching engine allows off loading traffic spikes to static caching and balances performance by using dynamic image optimization and resizing techniques.
Elle India is the world's largest selling fashion magazine with a readership of more than 2.8 million.