Elle India is the world's largest selling fashion magazine with a readership of more than 2.8 million.
We were tasked with building a content management system that would scale with their online presence, be as design conscious as their magazine and be available across all devices.
A system that lets Elle publish hundreds of articles per month with individualized page types and perfect individual control over all media elements.
Optimized to be device agnostic, the site reacts as intuitively to touch as it does to a mouse click. It's built to scale and capable of being redesigned without data-loss.
Besides managing their editorial platform, we built dynamic systems for the Elle Breast Cancer Campaign, Elle Beauty Awards and context-specific microsites for specific campaigns.
Mosh pits, decked out stages, t-shirts and whole lotta aural love make it, by far, the biggest music festivals held on this side of the Pacific.